I was born in Israel, grew up in the US (in the exciting state of Connecticut!), got a BA in Psychology and English at Columbia University in New York, and a degree in Law at Tel Aviv University (yes, I know, what I do has little to do with what I studied :-).
I began my career in advertising, managing the Procter & Gamble account at Saatchi & Saatchi Israel for six years, and another six at branding agency Conceptica, before branching out on my own in 2012. I love books, and for a time ran my own literary agency, selling rights to Israeli children's books abroad.
I live in Tel Aviv, am married to Avi and raise a daughter and son. AND I have a newfound and unexpected passion for tennis!
I love helping people communicate their vision. I love being a part of a passionate team and playing a part in an initiative that has the potential to improve people's lives or protect our planet. I have been lucky to work with a number of inspiring non-profits, cleantech , agritech and digital health companies, as well as innovative startups.
I know there are companies who desperately need great marketing, but are not at the stage at which it makes sense for them to hire a full-time employee (or they need to supplement an existing marketing team). I'm here to fill that gap.
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